Privacy Policy – Dataky

1. INFORMATION FOR THE USER

2. PRINCIPLES WE APPLY TO YOUR PERSONAL DATA

When processing your personal data, we apply the following principles, aligned with the requirements of the GDPR and other applicable regulations:

• Lawfulness, fairness and transparency: We will always inform you about the purposes for which we process your data and will obtain your consent whenever required.
• Data minimization: We will only request data that is strictly necessary in relation to the purposes for which we process it.
• Storage limitation: We will keep your data only for as long as necessary to fulfil the purposes for which it was collected and to meet legal obligations.
• Integrity and confidentiality: We process your data in a way that ensures appropriate security and confidentiality.
• Accountability: Dataky is responsible for complying with these principles and for being able to demonstrate such compliance.

3. WHAT DATA DO WE COLLECT?

For the purposes described in this Privacy Policy, we may collect the following categories of personal data:

3.1. Data you provide directly:

• Identification data: Full name, username
• Contact details: Email address, phone number (optional)
• Billing data: Billing address or postal address (where applicable)
• Payment data: Information processed securely through our payment providers such as Stripe and PayPal. Dataky does not store full credit/debit card details.
• Account data: Encrypted password, purchase history, preferences

3.2. Data collected automatically:

• Browsing data: IP address, browser type, pages visited, time spent on pages
• Device data: Device type, operating system, screen resolution
• Cookies and similar technologies: Unique identifiers, user preferences, session information

3.3. Social media data:

If you choose to sign in or register using social media (Google, Facebook, etc.), we may receive basic profile data according to the permissions you grant.

4. FOR WHAT PURPOSES DO WE PROCESS YOUR PERSONAL DATA?

4.1. Management of purchases and sale of digital products:

• Processing and managing your orders of digital products (ebooks, guides, templates, etc.)
• Providing immediate access to downloadable content
• Issuing invoices and managing payments
• Customer service and technical support
• Managing guarantees or claims where applicable

Legal basis: Performance of a contract (Art. 6.1(b) GDPR).

4.2. Commercial communications and marketing:

• Sending newsletters with updates, news, offers and promotions related to our digital products
• Providing personalized recommendations based on your purchase history
• Sending invitations to events, webinars or product launches

Legal basis: Your explicit consent (Art. 6.1(a) GDPR), which you may withdraw at any time.

4.3. Service improvement and analytics:

• Statistical analysis of how our website and products are used
• Market research and satisfaction surveys
• Optimization of user experience and website performance

Legal basis: Legitimate interest (Art. 6.1(f) GDPR), balanced against your rights and freedoms.

4.4. Compliance with legal obligations:

• Retention of invoices and tax-related information
• Responding to lawful requests from authorities or courts

Legal basis: Compliance with legal obligations (Art. 6.1(c) GDPR).

5. HOW LONG DO WE KEEP YOUR DATA?

Personal data will be kept for the following periods:

• Customer data: For the duration of the contractual relationship and up to 6 years after the last purchase, in order to comply with tax, accounting and legal obligations.
• Newsletter subscribers: Until you unsubscribe or withdraw your consent.
• Browsing and cookies data: For a maximum of 2 years from the last interaction, depending on the type of cookie.
• Contact and support data: For up to 1 year from the last communication.

Once these periods expire, we will either delete or anonymize your personal data in a secure manner.

6. DO WE SHARE YOUR DATA WITH THIRD PARTIES?

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

However, we may share your information with trusted service providers that act as data processors on our behalf:

6.1. Essential service providers:

• Payment processors: Stripe and PayPal (they only receive the information necessary to securely process your payment).
• Hosting providers: Companies that host our website, databases and infrastructure.
• Email marketing platforms: Tools used to send newsletters and transactional emails.
• Analytics services: Such as Google Analytics (with IP anonymization enabled where required).
• Delivery platforms: Systems used for distributing and delivering digital products.

6.2. Legal obligations:

We may disclose personal data if required to do so by law or in response to valid requests from public authorities (for example, courts, regulatory bodies or law enforcement).

6.3. International transfers:

Some of our service providers may be located outside your country or outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Other lawful transfer mechanisms recognized by applicable data protection laws

These safeguards are designed to ensure a level of data protection essentially equivalent to that in the EEA.

7. WHAT ARE YOUR RIGHTS AS A USER?

Where the GDPR or similar laws apply, you have the following rights regarding your personal data:

How to exercise your rights

You can exercise your rights at any time by sending an email to info@dataky.net with the subject line “Exercise of Data Protection Rights”, including:

• A copy of your ID, passport or other valid identification document (where necessary to verify your identity)
• A clear description of the right you wish to exercise and the data concerned

We will respond to your request within a maximum period of 1 month, extendable by 2 further months where necessary due to complexity or number of requests, in which case we will inform you.

8. HOW DID WE OBTAIN YOUR DATA?

The personal data we process at Dataky comes from:

• Registration and purchase forms on our website
• Newsletter subscription forms
• Contact and support forms
• Cookies and tracking technologies (with your consent, where required)
• Your interactions with our emails and content
• Social media platforms, if you authorize us to access certain data

9. HOW DO WE PROTECT YOUR DATA?

Dataky has implemented appropriate technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access, including:

• SSL/TLS encryption for all website communications
• Encrypted passwords using secure algorithms
• Restricted access to personal data, limited to authorized personnel only
• Regular backups of critical data
• PCI-DSS compliant payment processors (Stripe and PayPal)
• Periodic security reviews and improvements

However, no system is completely secure. If you become aware of any security vulnerability or suspect that your data may have been compromised, please contact us immediately at info@dataky.net.

10. COOKIES

Our website uses cookies to enhance your browsing experience and to analyze traffic. Cookies are small text files placed on your device.

Types of cookies we use:

• Technical cookies: Necessary for the basic operation of the site (session management, cart functionality, etc.).
• Preference cookies: Remember your settings (language, currency, etc.).
• Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics, with IP anonymization where required).
• Advertising cookies: Used to show you relevant ads based on your interests (where applicable and subject to your consent).

You can configure your browser to block cookies or to alert you when cookies are being sent. However, some features of the website may not function properly if cookies are disabled.

For more information, please see our Cookie Policy.

11. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of such websites. We recommend that you read the privacy policies of each site you visit before providing them with personal data.

12. CHILDREN’S PRIVACY

Our services are intended for individuals who are at least 18 years old. We do not knowingly collect personal data from children under 18. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us so that we can delete such information as soon as possible.

13. CHANGES TO THIS PRIVACY POLICY

Dataky reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements or other reasons.

When we make significant changes, we will notify you by:

• Posting a prominent notice on our website
• Sending an email to registered users (where appropriate)
• Updating the “Last updated” date at the top of this page

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. CONTACT DETAILS

15. ACCEPTANCE AND CONSENT

By using our website and/or purchasing our products, you ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD this Privacy Policy.

By ticking the corresponding boxes in our forms, you provide your EXPRESS CONSENT to the processing of your personal data in accordance with the purposes and conditions described herein, to the extent such consent is required by applicable law.